How to become a graphic designer

What will be my roles and responsibilities if I become a graphic designer?

A graphic designer is a visual storyteller who transforms ideas into captivating visuals that engage the audience. Their work is essential in the world of marketing, branding and communication.

If you choose to start a career as a graphic designer, your day-to-day tasks will include:

• Creating compelling visual content using typography, images and layout to convey messages effectively.
• Designing logos and other brand elements to establish a memorable brand identity.
• Developing materials like brochures, posters and packaging that are informative and visually appealing.
• Developing user-friendly and aesthetically pleasing website design, ensuring an enjoyable online experience.
• Using artistic skills to create custom illustrations or graphics for various projects.
• Selecting and arranging fonts to enhance readability.
• Designing graphics for social media, digital advertising and multimedia presentations.
• Working closely with clients to understand their needs and incorporate feedback into designs.
• Staying updated on design trends, software and design tools to maintain a contemporary design approach.

Do I need to undertake a specific graphic design course to start a graphic design career?

A career in graphic design requires a combination of education, skills and creativity. Many graphic designers start by obtaining a degree in graphic design, visual communication or a related field. Employers often prefer a bachelor’s degree, but some may accept candidates with relevant diplomas or certificates. To start a graphic design course, consider enrolling at a university or college.

Take up a university course

You could do a foundation degree, diploma or a full-fledged degree in subjects like:

• Illustration
• Art and design
• Graphic design
• Communication design

A foundation degree takes up to 2 years to complete. It provides a solid introduction to graphic design and related fields. These programs are designed to help students build essential skills and knowledge in design.

A Higher National Diploma (HND) is a vocational course which can also take two years to complete. It offers a blend of theoretical and practical learning. It provides in-depth knowledge of design principles, software tools and project work. HND programs equip students with the skills needed for entry-level positions in the field.

Bachelor’s degree programs in graphic design or a related field are a more comprehensive route for aspiring graphic designers. These programs typically last 3-4 years and provide comprehensive education in theory and practice. Students learn in detail about typography, colour theory, layout design and digital media. Students are also required to complete design projects and create a graphic design portfolio, which is a crucial aspect of their qualification as a graphic designer.

Your entry requirements will include:

• Foundation diploma
• 1-2 A levels for a foundation degree or HND
• 2-3 A levels for a degree

Take up a college course

Taking a college course and starting as a design assistant is a practical route to begin a career in graphic design. In this role, you will work closely with experienced designers and take on tasks like creating basic graphics, assisting with design projects and learning from senior designers. However, your portfolio remains the key to demonstrating your capabilities to potential employers.

Your entry requirements will include:

• Minimum of 4 GCSEs at grades 9-4 for a level 3 course.
• 1-2 A levels and level 3 diploma for a level 4 or level 5 course.

What essential graphic design skills are needed to excel in the design industry?

Graphic designers are visual communicators whose craft relies on their ability to transform ideas into compelling visuals. To be successful in the real-world design industry, they need to possess a diverse set of skills. These include:

• The ability to think outside the box and apply creative solutions to design challenges.
• The ability to generate fresh ideas and create eye-catching visuals.
• Must have artistic talent to create strong drawings and illustrations.
• Must have a good understanding of how to select and arrange fonts to enhance design aesthetics and readability.
• Excellent knowledge of how colours work together and their psychological impact.
• Proficiency in graphic design software like Adobe Creative Suite, which includes elements like Photoshop, Illustrator, InDesign, etc.
• Effective communication skills to understand and meet clients’ needs and convey design ideas.
• The ability to pay attention to detail.
• The capacity to identify and address design challenges to meet project goals.
• The ability to juggle multiple projects.
• Excellent time management and organisational skills.
• The ability to work effectively with clients, team members and other professionals.
• Have a good understanding of different requirements and techniques for digital and print media design.

What is the average graphic designer salary in the UK?

The average salary of graphic designers can vary widely based on factors such as experience, location, specialisation and the employer. Entry-level designers who work for smaller companies can expect to earn around £18,000 per year. Their salaries can vary significantly depending on the region and the demand for designers in that area.

As they become more experienced, they can expect to earn around £35,000 per year. Senior graphic designers and creative directors who have accumulated a wealth of experience can earn even more per year. Salaries at these levels vary depending on the scope of their responsibilities and the industry they work in.

Freelance graphic designers in the UK have the flexibility to set their own rates. They can earn substantially more than salaried designers, especially if they have a strong portfolio and a loyal client base.

Possible career path and progression of graphic designers

Many graphic designers start as junior graphic designers or design assistants. In this entry-level position, they work on smaller design tasks and assist more experienced designers with their projects. This stage is crucial for building a strong portfolio and gaining practical experience.

After gaining a few years of experience, assistants typically advance to the role of graphic designer. They become more responsible for creating design solutions independently, managing projects and interacting directly with clients. This stage allows for further honing of design skills and the ability to take on a wider variety of projects.

As professional graphic designers continue to grow in their careers, they may take up the role of senior graphic designers. In this role, they often oversee junior designers, provide creative direction and work on more complex projects. They may also be responsible for mentoring and training junior team members.

Next, they can become creative directors. In this role, they provide leadership, set creative standards and oversee multiple design teams. They may also be involved in business development, client relations and making strategic decisions.

Some successful graphic designers choose to specialise in specific areas of design, such as web design, illustration, user experience (UX) design, etc. Specialisation can lead to a successful freelance career where designers work independently. They can take on a variety of clients and projects. Freelancers also have the flexibility to choose the projects they are most passionate about.

Experienced graphic designers can also choose to become teachers. They can take up teaching roles and share their skills with the next generation of designers. This path typically involves teaching at universities, colleges and design schools.

It is important to note that career progression in graphic design can vary based on individual skills, interests and goals.

What will be my working hours If I become a graphic designer?

The working hours can vary depending on the specific job, industry and your individual circumstances. As a graphic designer, you will often find yourself working in a dynamic and creative field, which can sometimes lead to flexible hours. However, it may also involve tight deadlines and irregular schedules.

Many graphic designers in the UK work regular office hours, which range from 9am to 5pm, Monday to Friday. This is common for those employed by design agencies. This means they work between 37 and 40 hours every week. Freelance graphic designers often have the flexibility to set their own hours. They may choose to work from home or set up their own studios.

In fields like advertising and media, graphic design projects can involve tight deadlines. This means graphic designers may work overtime or weekends to meet client expectations. Part-time positions or remote work opportunities are also available in graphic design jobs. These positions can offer more flexible working hours.

Working environment of graphic designers

The working environment for graphic designers is diverse and flexible. It provides opportunities for creativity as well as specialisation. Designers must find the work setting that best aligns with their career goals and personal preferences.

Many designers are employed by design agencies. These environments are fast-paced, where designers interact with colleagues and clients. The setting offers stability in larger companies, and the environment is more structured.

Freelancers typically work in home offices or personal studios. This environment offers maximum flexibility and control over working conditions. Freelancers often have to handle administrative tasks such as client communication, billing and project management in addition to design work.

Specialist designers may work in creative studios and focus on specific design niches such as web design, illustration or animation. These studios have a creative atmosphere.

Experienced graphic designers who take on educational roles work as lecturers in universities, colleges and design schools. Their environment allows them to share their knowledge with aspiring graphic designers.